So, instead of throwing food in a trash can to decompose somewhere else composting makes you actively part of the journey to decomposition. Since we need to design an app like Mamaearth, we choose "Blank Layout". Once we had clearly stated our hypotheses, it became easy for us to test them by conducting different kinds of research. 8 simple ways to make Mother Earth happy - Wholesome Culture Our hypothesis is that we should introduce, Our hypothesis is that giving the user the option to, Our hypothesis is that the product details screen should, Our hypothesis is that we should make the. Buy Beauty & Baby products with natural ingredients & no toxins on the Mamaearth app.Crafted with natural ingredients and no harmful chemicals, Mamaearth beauty and baby products are safe, effective and loved by more than 3 million people! Here is the final Mamaearth app that we have created on Swipecart. Add a separate section with content from the feed section at the top of the home screen like Instagram or Facebook stories5. I have approached customer care messaging service. Do you prefer to first go through the reviews before purchasing? Mamaearth is a good example of why app developers should place enough emphasis on how well an app works, in terms of basic functionality like working buttons or fast transition between parts and different windows. Mamaearth is developed by Honasa Consumer . Update for the App Partners : If we found any fraud happening during the sale period, and it increases the technical cost for us, In that . Collection Slider: We display the collection categories in a slider format in the Mamaearth app. You can reach me at 2020nandinim@gmail.com, Linkedin, Examining and evaluating the current flow, Formulating HMW statements and brainstorming for solutions, Creating our wireframes, style guide and components, Designing user interface screens and prototyping, https://www.figma.com/file/X1maaMl3y2KqRu7KQPNs2a/Mamaearth?node-id=58%3A2067&t=xRdKxKaEAwRJl73l-1, https://www.figma.com/file/LhDLEg4QFV9XcCFliKWJOL/Mamaearth---UI-Design?node-id=0%3A1&t=kbbdOhOEFubsXDc5-1, Anjali 2. Mamaearth is a free-to-use lifestyle app that lets mommies search for a wide range of beauty and baby products. Labelled the contentAs the content was not labelled the users did not have clarity regarding the subject matter and hesitated to select them. Click on "Create". Download this app and get exciting trial products of brands . I had 48 hours And then I attempted to improve the Rentech Digital specializes in enterprise solutions for all businesses across the globe. Mamaearth App Features - User-Friendly Search for 250+ Products - Exclusive Sale Access and Best of App Exclusive Offers Click here for details about adding and editing content on widgets. Aug 18, 2022 5 min read Launched in 2016 Mamaearth has made 1.5 million customers in just a few years. Open a map you created or was sent to you by clicking on the Re-Open Map button and finding the file wherever you saved it. On the dashboard, click on "Layouts" in the left menu. Now, you can choose between pre-built layout themes and a blank layout. Crafted with natural ingredients and no harmful chemicals, Mamaearth beauty and baby products are safe, effective and loved by more than 3 million people! Or aap jis topic par video dekhna chahte ho usa jarur batye.////follow me on instagram viveksaxenaji///////////////// ////////////////Copyright DisclaimerUnder Section 107 of the Copyright Act 1976, allowance is made for 'Fair Use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research, Fair use is a permitted by copyright statute that might otherwise be infringing, Non-profit, educational or personal use tips the balance in favor of fair use. Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India How to create an app like Mamaearth - Rentech Digital The objective of such feed flows is to showcase product related content to its customers in order to increase user engagement. This app may share these data types with third parties. Hover over the search bar and click on the "Edit Style" option. Select "Carousel Banner" from the widget list. Select "Banner Slider" from the widget list. Carousel Banner: These are banners in rotating or slideshow format. Next, we move on to designing the Mamaearth app home screen. Also Mamaearth had aggressively started targeting men by offering products like aftershave lotions, beard and hair oils etc.This is why we decided to keep the gender ratio in favour of men. Let me now guide you through a screen by screen understanding of the changes we introduced and why. But before taking it to the users, it was crucial to have a usability testing guide to ensure that we did not waste this opportunity. Once the HMWs were framed, it was time to take up the challenge of brainstorming solutions for these questions. Somethings gone terribly wrong.Try this instead, Poor optimization causes the app to freeze and crash. SourceHypothesis validated:Our hypothesis is that the product details screen should contain important information like return policy because our assumption is that without it the users are having a hard time taking a decision to purchase a product. Introduced consistencyOne of the cardinal rules of UI is consistency. When explicitly asked to visit the feed section, the users were struggling to find the way to the feed section.So we added the coach mark which would inform the users about the presence of a feed section as soon as the app was launched.Adding the tappable banner in a top part of the Home Screen would not only inform the users about the presence of a feed section but also provide them with an alternative way to reach it. I have Baby ceremony tomorrow. Insight from competitor apps:Amazon very clearly displays information like return policy, COD etc. Add a section to it, showing 34 items from the feed and a view all CTA that will lead to the feed page.3. Any unique idea can become a brand if you have the vision and resources to do so. Learn How to Create Account in mamaearth AppDosto Hope karte hai ki aapko yeh video achi lagi hogi, agr apko iss video mai kuch samjne mai koi bhi dikkat aari ho ya apka confusion abi bhi solve na hua ho ya apka koi or question tho aap vo muzhe comment krke muzhe bata sakte ho--------------------------------------------------------Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for 'Fair Use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research, Fair use is a permitted by copyright statute that might otherwise be infringing, Non-profit, educational or personal use tips the balance in favor of fair use--------------------------------------------------------My Social Media Handles :- Instagram :- https://www.instagram.com/mr.surajkanyal/Twitter :- https://twitter.com/MSurajkanyalEmail :- hitech.connect.2@gmail.comThanks For WATCHING :) don't Forget To Like BUTTON! Remove all the redundant icons and screen layers.4. Added product cards to the content screensThe ultimate objective of the feed videos is to entice the users to make a purchase. We gave free reign to our creativity and enjoyed the process of bouncing ideas off each other and being as prolific as we could. Putting crucial details for the users in the video screen as well, like review, number of people reviewed and add to CTA option. Have a look at the product slider added to the Mamaearth app. The developer, Honasa Consumer Private Limited, indicated that the apps privacy practices may include handling of data as described below. Users were looking for photo/video reviews on the product details page. Mamaearth: Beauty Shopping App - Apps on Google Play HMW afford more discoverability to the feed section on the home screen?Solutions:1. How to create an app like Mamaearth #youtube - YouTube Try and connect Swipecart with your e-commerce store. the user then has the option of adding the product to the cart and purchasing it. The project was evaluative in nature, which meant identifying problems in the existing flow and devising solutions for improving the current flow. Mamaearth APK for Android Download - APKPure.com !In today's video, I have shared an app from where you can get free sample products. 4 collaboration security mistakes companies are still making Place one among the style variants inside the home screen layout. Product Slider: To display specific products on the home screen, select "Product Slider" from the widget list. You will then be taken to the feed screen where you are presented with different thumbnails of video content that you can opt to view. Also the color styles and text styles had already been created and would speed up UI work. Search Bar: We start with the search bar. For more details about creating layouts on Swipecart, click here. In other words verify whether the hypotheses that we had framed could validated by the insights gathered through secondary and primary research. Baby Care - Mamaearth is Asia's 1st Brand with MadeSafe Certified baby products that are safe for your little munchkin! It's time to choose goodness; it's. This fact was hard to accept as it went totally against our established mental models and caused quite a bit of heated resistance among the team, but finally we had to bow to the facts.. So we made the decision to add more feed content regarding mens products on the main feed page as well as creating a separate category for men. Introducing the all-new cart experience! Body wash, shampoo, body lotions, mosquito repellents, wipes, diapers - shop everything right from the app! This software program is potentially malicious or may contain unwanted bundled software. Users can leave comments on the product or reach out to the administrators for additional inquiries about the product theyre interested in. An initial scan of the Mamaearth app showed that the shopping experience through the feed flow can be significantly improved to achieve higher user engagement and conversion. Although there were many other learnings throughout the intense 48 hours that we persevered, the above learnings are the ones I am choosing to highlight. This would give us valuable insights to validate/invalidate our hypotheses and ideas. Shop for toxin-free hair care, skincare, body care, face care, baby care, and much more. Wed love to know your feedback. click here for more information about widgets on Swipecart. Watch on Varun left his corporate job, and along with his wife Ghazal, founded Honasa Consumer Pvt Ltd in 2016 to provide toxin-free baby care products. Using know more CTAs for paras, only showing 34 lines only to give context about the section.2. But the hard facts were very hard to dispute. The goal of the users for coming to the feed section is to explore new and trending products through content which includes influencer reviews, feature videos, tutorials and so on. You can check the availability, ingredients, product descriptions, and even images of the product. Create and Share with MapMaker Interactive - National Geographic Product Name: MamaearthProduct Sector: Fashion and BeautyProduct Flow being evaluated: Adding the product to the cart from the feed flowSteps in the flow: Mamaearth home screen > Tap on feed icon in the bottom navigation bar > Watch content on the feed section > Read the product description > Add product to cartBusiness metric targeted: Increase the session length(Engagement Metric) which would in turn affect the conversion and retention rate. Contact Us | Mail & Phone| Mamaearth Customer Service Crocs is the latest brand to announce a collaboration with the "Barbie" movie. By plugging products with each piece of content, and providing valuable information that does the job of selling the particular product to the users, this section also has a lot of potential to affect conversions positively. Subtypes: Mothers/parents: Mothers/parents with young children makes up a significant part of the existing user base Teenagers and young adults: are more prone to engage with short video content (assumption) Teenagers and young adults: Millennials who are more conscious about the need to use earth friendly, organic products (USP of mamaearth). Once the item is added to the cart, we should show similar or complimentary item. Lack of contrast between background and icon color is making it difficult for users to notice some icons. Banner Slider: It isa graphical display in a sliding format that can be used to push instant engagement with your app users. The content in this post has been approved by Mamaearth. This also had the added advantage of enabling us to display more content above the fold. Weve made shopping easy \u0026 fun with the Mamaearth App. For instance we discovered that although initially, Mamaearth targeted mothers and their babies by selling baby care, pregnancy care, skin and hair care products, today it has more male than female users. What information about the product is most important for them? Behavioral Insight:54% of People Want to See Brands Create Video vs Any Other Type of Content shows to potential of feed section to be a major driver of business and thus it should be given more discoverability. LearnMore. Do you recommend it? A hypothesis statement combines what we assume is the problem along with our proposed solution for the problem. Our team performs checks each time a new file is uploaded and periodically reviews files to confirm or update their status. Set the styling elements for the slider through the "Edit Style" option. 2.They strongly believe that work culture is the driving force to great work environment. A huge online market place currently only available in India, Get Building With Block Craft 3D: Free Simulator. Add a small banner on the homepage, preferably in the first fold of the app.2. Insight from competitor apps:Myntra categorizes the content in its feed(Studio) section which makes it easy for the users to search for content that is relevant for them.Hypothesis validated:Our hypothesis is that as a result of lack categorization of content in the feed the purpose of the section is not immediately clear to the user so our assumption is that the lack of clarity regarding the purpose of the feed section will cause confusion among new users and lead them to drop off. I We've made shopping easy & fun with the Mamaearth App! This video about how to use Mamaearth App? Hypothesis validated:Our hypothesis is that we need to provide more visibility to the Feed section because our assumption is that it is not discoverable enough on the home screen and it defeats its purpose of creating a separate feed section where users can explore the different products through video content. Category search- we can add a circle at starting with different icon/image so user can enter to feed from there.6. 9. Select "Single Banner" from the widget list and place your choice of style variant inside the home screen of the app layout. HMW reduce the scroll length while retaining all the important information which helps users make faster decision?Solutions:1. It takes the visual format with pre-coded UI components and a drag-and-drop editing tool. It was around this time when we were attempting to understand who our target users were, that we had our first difference of opinion., Each of the group members had inevitably come with his/her own biases and assumptions. 3. Selecting a video thumbnail will take you to one of the 4 content viewing screens. These were our learnings, Realized that even designers can come with their preexisting biases and assumptions, Understood that sometimes it can be necessary to embrace a completely new direction and course correct. These are accessible in the drop-down box panel at the right section of your screen. Discover and shop body lotions, body butters, body yogurts, body scrubs, hand creams, and much more from the Mamaearth App. Once on the feed page, ask them to try to add a vitamin C product to their cart through the content. To facilitate this objective, we added product cards containing both product information as well as clear Add to Cart CTAs to the content screens to convert the feed audience into paying customers and thus improve the conversion metrics. Having given some context to the readers about the problem statement and the business, I will now take the readers through our journey in detail. Mamaearth Attained 99.99% Order Fulfillment Rate - Case Study - Unicommerce Analyzing Mamaearth's Marketing Strategy - The Strategy Story
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